When it comes to marketing for construction companies, today's homebuyer has more information at their fingertips than ever before. They are looking for and researching builders online, reading reviews, and talking to friends, family and acquaintances via social media to find out from which one to buy. Unlike traditional marketing channels that go out and attempt to deliver your message to prospects through channels such as TV, radio and billboards, Inbound Marketing is the art of drawing in prospects to your website and engaging them with relevant content via blog, social media and impactful visual content such as photos or videos. It's cost effective, efficient and can produce measurable results.
A blog is the single best way of driving new visitors to your website. In order to be found by your buyers, you must create informative content that resonates with them and answers their questions. Builder Incubator will help you build your lead base and increase web traffic by establishing and maintaining your company blog.
Facebook, Twitter, Pintrest, YouTube, Instagram, Google+ — social media has become ubiquitous in today's culture. Builder Incubator will customize your social media outlets to your brand and engage your followers with insightful, entertaining and informative content.
There are a number of ways to add value to a visitors experience on your website. Through content such as eBooks, newsletters, special offers and sign-ups, you can significantly improve your number of leads and eventually, customers.