Helping Home Builders Grow Since 1979
Builder-Centric Software, Websites and Marketing
With four decades of experience developing software for home builders of all sizes, we have a unique perspective on the industry and what builders need to help grow their business.
Today, Builder Incubator is not only dedicated to providing home builders and contractors a powerful software system to help manage all aspects of their business. We’ve added a fully-integrated system of services that compliment and integrate with our software.
From software to website development, remote staffing to sales & marketing, we provide the resources to make running your business easier, so you can focus on building beautiful homes and growing your business.
Builder Marketing
Brand discovery and brand development
Prospects are searching for your business. Inbound Marketing "attracts" them to you with engaging, value-driven content.
Integrated Email and SMS-text campaigns to nurture your leads
SEO helps make sure your prospects find you. Analytics help you understand them when they do.
Creative Services for home builders — digital, print, outdoor. Agency-level creative without the agency-level cost.
Home Builder Website
Responsive — Works on any device: phone, tablet or desktop
Web Portal — Vendors retrieve schedules and purchase orders, customers retrieve documents, track progress, request warranty work
Database driven — Display models, communities, projects, customer referrals, blog articles and more
Beautiful and unique design to elevate your brand
A Content Management System — We can teach your team how to make changes, or we make the changes for you
More than just a simple website. More tools to build your business
Builder CRM
A Customer Relationship Management System specifically for the home builder industry
Track your buyer from lead to warranty
(Handshake to Homeowner)
Track your houses, SPECs & projects under construction
Industry-specific fields for construction as well as user definable fields
User security settings for different types of users
(sales, designers, field superintendents, project managers, contract admins, closing agents, estimators, etc.)
Subdivisions & Lot Inventory
Easily track the communities and individual lots. Assign lots to buyers and SPEC homes
Lot number, address, lot premiums, note fields, purchase dates, lot size
Lot Status – Indicates which lots are sold, reserved, opened or closed
Hide and/or restrict certain lots
Track Budget vs Actual for Solds, Starts, Completions by subdivision
Standard Plans & Models
Semi-custom and fully-custom builders use the MODEL as a starting point for all projects
Semi-custom builders will have several standard plans — a base price and upgrade options with colors
Fully-custom builders will have a building type — with a series of user-defined option categories allowing for a detailed collection of customer project requirements
Options and Colors
Select upgrade options by room, category or level
Certain options can also have color selections with “drop-down” tables for items like manufacturer, make, color name, number, etc...
Can be selected in multiple design sessions — saved, unselected, reselected — and produce an audit trail of each session
Selections can be pulled into the sales contract and the vendor packet
Sales Contracts
Generate multiple types of contracts using our built-in word editor — Sales contract, Change Orders, Addendums, Customer Summaries, Vendor Details with no prices
Copy & paste your legal text and then format and style, adding your logo
Contract Version Control — Tracks the original contract and automatically creates a pending addendum as you make changes to your selections
Audit Trail reporting shows each contract change, which options or colors were added or deleted, the addendum number and the date of the change
Document Management
Store all your customer and project information in one secure location
Accessible remotely so your team can view from the field
Allow secure and restricted access to vendors, customers and appropriate 3rd parties
Provides a secure way to collaborate real time and keep all parties working with the correct documents
To-Do Work Flow
A workflow system that will increase your productivity
Create To-Do’s for each phase of a job, where users are automatically assigned specific tasks with expected due dates and instructions
To-Do's help employees prioritize their day, staying organized with tasks associated with each job
Prevents items from falling through the cracks — permits get ordered on time, start packages get released on time, sales follow-up calls get placed
Construction Scheduling
A detailed schedule designed specifically for construction
Push-pull predecessor logic, so each task can be tied to one or more predecessor tasks
Vendor assignment at the task level, so vendors can be notified
Vendor loading to allow the builder to see future bottlenecks when vendors or internal resources will be overloaded
Project accurate completion and closing dates at the start of a job
Track each task and compare actual start date, actual done date with a baseline
Variance days are tracked at the job level and vendor level. Assists in vendor management and vendor negotiations — when you know how often a vendor delayed your jobs
Purchasing & Estimating
Creates detailed budgets and purchase orders directly from the customer selections (@ model and options)
Utilizes detailed templates for a standard plan or job type
Handles base house as well as options; standard features are deducted when options are selected providing a net purchase order. This improves vendor communication — clearly stating what goes in the house or project
PO-driven accounting improves coding accuracy and speeds up the AP process
Contains a vendor price database for each item, with date-effective pricing. Forecast budgets based on future prices
Job Cost Accounting
Our job cost accounting is a true subsidiary ledger of a robust financial accounting system. This method provides numerous and detailed job reports, while always keeping job costs and general ledger accounts automatically in balance
Multiple Cost Code lists allow for different types of projects within the same company (homebuilding, land development, light commercial, masonry, roofing)
Handles both work-in-process and percentage-complete job cost methods
Financial Accounting
A true double posting accounting system with complete audit trail
General ledger, Accounts Payable, Job Costing, AIA, Accounts Receivable, Payroll, Purchase Orders
Multiple companies (legal entities)
Multiple profit centers (departmental P&Ls) within a single company
Access multiple accounting periods (months and years)
Warranty Management
Create non-billable work orders for punch-out and warranty items
Track status of open/closed work orders and completion dates
Create warranty classifications (roof, paint, plumbing, etc)
Analyze warranty items based on subdivision, model, superintendent, vendor or warranty classification
BI Webportal
Provides secure, remote and user defined access to your construction management system
Vendors
Accept purchase orders, construction schedules, job related documents
Customers
Access sales contracts, photos, track home progress, request warranty repairs
Field Supers and Project Managers
Manage schedules, purchase order status, documents, To-Do's
Sales and Design
Manage client level To-Do’s, view client-related documents