Your Home Builder Website—the Center of Your Marketing Universe
The fact that information is now so easily accessible on the internet means there are great opportunities to develop marketing strategies that:
- drive traffic to your website,
- convert that traffic to leads and
- convert those leads to customers
More than ninety percent of homebuyers begin their home search online.
Think of that! Ninety percent of your customers are actually looking for you on the internet. Having a website is an obvious must. But the old saying, “You never get a second chance to make a good first impression” has never been more true than with your website. If it’s not mobile-friendly, engaging and doesn’t provide the information your visitors seek, they will quickly move on, likely to your competitors’ website.
When potential home buyers begin their research online, the information you provide them on your website is very important, but only part of the equation. The other is to present that information in a professional, attractive and easily navigable way, that engages visitors and keeps them on your site longer. The longer they stay, the greater your chances of moving them from visitors to leads to customers.
Builder Incubator does not build traditional websites. We build powerful web solutions that integrate your back-office accounting, estimating and CRM software with all your digital marketing tools — lead-generation, automated email marketing, blog and social media. So you not only get a beautiful website designed and built specifically for the home builder, you get a powerful marketing engine that’s connected to your business software systems, allowing you greater operational efficiencies and helping you better grow your business.
Here’s how we do it: