Log in


  • Web Site Development

Your Home Builder Website—the Center of Your Marketing Universe

The fact that information is now so easily accessible on the internet means there are great opportunities to develop marketing strategies that:

  1. drive traffic to your website,
  2. convert that traffic to leads and
  3. convert those leads to customers

More than ninety percent of homebuyers begin their home search online.

Think of that! Ninety percent of your customers are actually looking for you on the internet. Having a website is an obvious must. But the old saying, “You never get a second chance to make a good first impression” has never been more true than with your website. If it’s not mobile-friendly, engaging and doesn’t provide the information your visitors seek, they will quickly move on, likely to your competitors’ website.

When potential home buyers begin their research online, the information you provide them on your website is very important, but only part of the equation. The other is to present that information in a professional, attractive and easily navigable way, that engages visitors and keeps them on your site longer. The longer they stay, the greater your chances of moving them from visitors to leads to customers. 

Our Process

Builder Incubator does not build traditional websites. We build powerful web solutions that integrate your back-office accounting, estimating and CRM software with all your digital marketing tools — lead-generation, automated email marketing, blog and social media. So you not only get a beautiful website designed and built specifically for the home builder, you get a powerful marketing engine that’s connected to your business software systems, allowing you greater operational efficiencies and helping you better grow your business.

Here’s how we do it:

The BI Website Process

BRAND DISCOVERY

Before we break ground, it’s important that we fully understand your company. So we take a deep dive into your business and then develop a Brand Discovery document outlining your company’s overall goals, pain-points, target audience(s), competition and key differentiators. This will be the foundation upon which we will build not only your website, but all of your marketing strategies going forward.
Step 1

PROJECT SCOPE

Once our discovery is complete, we’ll prepare a project brief that outlines the overall project and its goals, the target audience and key messaging points. Then we’ll set expectations by establishing a timeline of specific activities and deliverables.
Step 2

INFORMATION ARCHITECTURE

Like an architect’s blueprint, we’ll develop a sitemap to establish your site’s overall navigational structure as well as identify each page and their relationship to one another. Then we’ll determine the content that goes on each page as well as define their hierarchy.
Step 3

VISUAL DESIGN

Now the real fun begins. Using a powerful Content Management System (CMS) upon which we will build your site, we’ll begin designing the look and feel. But before we go too far, we’ll pause to get your feedback to make sure we’re headed in the right direction.
Step 4

SITE DEVELOPMENT

Once the design has been approved, we’ll begin building your entire site, which will include industry-specific functionality — model home, floorplan and move-in-ready inventories, community listings and galleries. But your site won’t just be an online digital brochure, it will be a powerful marketing engine.
Step 5

SITE TESTING

Before we launch, we’ll thoroughly test your site on all web browsers and all devices. Since 90% of home buyers use the internet as a resource for decision-making, we know how important your website is for your business.
Step 6

START YOUR ENGINE

Our websites are designed specifically for the home builder industry. Your website will have powerful email marketing, blog and lead generation engines as standard features. Additionally, your Prosoft™ software will be fully integrated with your site through our BI Web Portal — connecting field superintendents, vendors, prospects and customers seamlessly.
Step 7

LAUNCH

On the big day, we’ll be there to ensure everything goes as planned. We’ll address any feedback from users adapting to the new site, and make appropriate adjustments.
Step 8

POST LAUNCH

Our job is not over at launch. We’ll implement a solid maintenance plan to keep your site secure and up-to-date at all times. We’ll help you with ongoing needs such as landing pages, calls-to-action (CTAs) and page updates. And we’ll monitor site traffic with various analytics tools to measure engagement and make adjustments when needed.
Step 9

MARKETING

And now that your site is live, it becomes the hub for all your marketing efforts. We’ll develop strategies to help drive traffic to your website, and once there, convert them to leads and ultimately, to customers.
Step 10

 

Interested in learning more? Get in touch with us and let us evaluate your web presence and explore ways to expand your marketing universe and grow your business.

Get In Touch